Our approach involves evaluating how skillful the brand or retailer is in the process of blending and balancing design and data...optimism and pragmatism...art and science.
Merchandising Metrics is a set of disciplines and thought processes arrived at by the partners after years of experience in the apparel business.
It's the left brain cooperating with the right brain.
It's fulfilling the creative and emotional aspects of the Brand Promise with strong filters in place for Risk Mitigation...giving risk the right boundaries.
Risk Mitigation involves pressure testing the key components of the business in the context of a bell curve paradigm:
We're available for different kinds of assignments:
Merchandising & Branding Projects: Your Brand Promise needs refining, clarity, focus. Your product needs alignment with the Brand Promise. Your constraints are holding you back. How can they be lived with, managed, and ultimately overcome? What is your process for getting to 5R product...???
Our mantra is KNOW, PLAN, SOLVE, EXECUTE, LEARN. You may have problems in each bucket that require a series of solutions.
Financial & Investment Projects: You have a specific assignment with clearly defined deliverables and a set due date. Most of these are research-based or due diligence related reports. Your brand relative to the competition and relative to the market at large.
What are the dynamics at work?
If you're considering an acquisition, you'll want an unvarnished, arms-length portrait of the health and viability of the target business. This is an assessment from a merchandising and brand status point of view. We evaluate the skill level of the team. Planning, Merchandising, Design, In-Store Execution.
Ongoing Tutorials: Since the very nature of the business revolves around change over time, it makes sense to be immersed in an ongoing study and evaluation of the business.
While a project looks at a moment in time, an ongoing tutorial manages change and evolution over time. The fluid nature of the retail landscape demands that there is a constant freshening and updating of your perspective and an ongoing interpretation of the dynamics of the market.
The market rarely presents binary black and white alternatives.
Nuanced perspective is required and that's what our left brain/right brain set of metrics provides. Some knowledge and experience can be transferred and adopted quickly. Other life and business lessons require more time to internalize and adopt. And some lessons require constant reinforcement because they are counter-intuitive and/or they stand in stark contrast to long practiced bad habits.