The Gap finally joins to rest of the mall by finally executing its' Spring '16 floor set. It appears to mark a departure from "fashion" driven thinking to "key item" thinking. Applause are in order. Published 2/3/16:
Banana Republic is less than 50% converted and is deeply discounting Fall/Winter. Express is 80% converted and has subordinated Fall/Winter to side walls.
As of Friday January 15th, Lululemon was devoid of any trace of prior season inventory. It's gone, removed from the selling floor. All inventory is selling at ticketed price. There are no visible promotions or sale signs. Published 1/20/16:
Week 2 of January and Anthropologie has substantially converted to Transition/Spring inventory. Published 1/12/16:
AEO converts half of their floor to Spring '16 the day after Christmas and a week later GPS has barely started. Published 1/5/16:
And so it ends...some retailers end December with empty fixtures while AEO executes a full conversion to Spring '16 at the front of the store. And LL Bean takes only surgical markdowns. Strong brands with crisp clear execution do just fine. Published 12/29/15:
Old Navy's highly surgical promotional strategy has served them well by protecting margins whenever possible. Published 12/23/15:
Regular priced selling on fresh receipts of forward season product...!!! Conversion in process...!!! Published 12/15/15:
ARO, AEO and Old Navy were so busy that a headcount was literally impossible.
Literally...midnight at the mall...and it's jammed...madness. Published 11/27/15:
The stronger retailers demonstrate a steady-as she-goes cadence. Published 11/23/15:
Signs of both weakness and strength show themselves. Published 11/17/15:
This article was published 11/9/15 and launches a Holiday Countdown from early November thru Christmas. The assignment was to chronicle the promotional profile of the different retailers as the clock wound down to Christmas. Who would lead or get pulled into the Race To The Bottom? Who would be able to run their promotional calendar as planned? Who would get into Weeks of Supply (WOS) trouble and have to promote early and deep?