The Gap Sells Down and American Eagle Starts Conversion to Spring '16 - Week 8

And so it ends...some retailers end December with empty fixtures while AEO executes a full conversion to Spring '16 at the front of the store.  And LL Bean takes only surgical markdowns.  Strong brands with crisp clear execution do just fine.  Published 12/29/15:

Holiday Coundown: Taking the Temperature at the Mall - Week 1 of 8

This article was published 11/9/15 and launches a Holiday Countdown from early November thru Christmas.  The assignment was to chronicle the promotional profile of the different retailers as the clock wound down to Christmas.  Who would lead or get pulled into the Race To The Bottom?  Who would be able to run their promotional calendar as planned?  Who would get into Weeks of Supply (WOS) trouble and have to promote early and deep?